Via Via Italian Delicatessen
A modern Italian delicatessen and restaurant, serving traditional and contemporary Italian food and drink.
About the project
I was approached by this established Italian delicatessen and restaurant to update their printed collateral. As a modern thinking eatery they wanted to move away from the traditional Italian imagery they had been using previously.
I created a series of newspaper and magazine adverts, plus a new menu design, which focused on their fresh produce and ingredients. Alongside this I also created a promotional mailer and advert which played on the feedback that the deli had amazing food, but was tricky to find!