Iyengar Yoga Manchester offers a range of general and specialist 'iYoga' classes suitable for people of all ages and abilities.
About the project
I was asked create a brand identity for this newly formed business. A key requirement was that the the logo needed to be simple and fluid. After a couple of iterations the final logo was created using an icon influenced by the widely known lotus position. The typeface was selected for its flowing strokes and also adapted so the ‘g’ alluded to the lotus shape.
Once the branding work was complete, I was able to commence work on the website design. The simplicity of the logo needed to flow through the site design, enabling users to easily find the information they needed about the various classes on offer. In addition to the website design, I was asked to create several pieces of promotional materials, including information leaflets, posters and roadside banners.